My name is John Roberts, and I have been training in martial arts for 20 years.  I am a 4th degree black belt in American Karate, and own a school in Lambertville, Michigan.  Over the years I have worked hard to find, and train in, practical self-defense and when I started training with Sam in Alpha Krav Maga I immediately knew I made the right choice.

Working with AKMI drives me to be a better martial artist and helps me to not only keep my skill sharp, but pushes me to learn more. I have trained in other Krav styles in the past, but it is Alpha’s constant mentality to grow and develop the best strategies for modern self-defense that sets them apart.

As a school owner being a part of this family is invaluable.  Not only will it help to spark more growth with teen and adult students, but it also ensure that you are bringing the best possible skills to the people who count on you to help them learn how to stay safe.

-John Roberts / All American Karate

Alpha Krav Maga International has been a tremendous organization to be a part of. It is a first for me where the founder and CEO, Sam Sade, personally gets engaged with each and every member and is actively involved in training and advancement of all participants. It has been a pleasure to become part of an extended network of professional practitioners with a common goal of not only offering the best material in the field but also raising the bar of professionalism in business operations.

Sam Sade is intent on staying on the cutting edge of what is most effective and practical in the industry and his expertise is second to none. Since adding Alpha Krav Maga to my program, my adult student body has doubled and helps retention of current, veteran students of my other programs as well. It is with pride that I am associated with such an affiliation that has become a band of family.

-II Nam Yang / Master Yang’s Martial Arts Center 

Steve Sohn has been training Martial Arts for 43 years. Traditional systems like Tae Kwon Do, Hapkido, Japanese Jujitsu and earning Black Belts in all those systems.
Understanding the lack of self defense provided by those systems, he turned to the best, Krav Maga. Beginning with his first lesson he met and began a long relationship with Master Sam Sade. Sam is a unique instructor who gave him the tools not only to be a good practitioner of the Krav Maga system but an instructor who recognizes the intricate movements to make students into excellent, intelligent Black Belts. Sam’s attention to detail and reality training is highly respected by the Krav Maga community.
With in the last few years, Sam has grown the Alpha Krav Maga brand to be a force in the community providing top shelf instruction to Alpha’s many schools throughout the country. Reliable and accessible, you’ll find the Alpha system addressing the most dangerous situations with realistic responses that work. Sam Sade and the Alpha Team are highly recommended and I’m proud to have been taught by Sam all these years.
-Steve Sohn / Steve Sohn’s Krav Maga Training Center
My name is Joseph Edmondson and I am the Master Instructor and Owner of World Champions Alpha Krav Maga in Gilbert, Arizona. Having been in martial arts since the age of 4, I have seen and done most things martial arts related. I have trained with some of the best martial artist/instructors in the world and am a student of the arts who believes in gaining knowledge and continuing education.
That is what I love about Krav Maga and since meeting Sam and the rest of the Alpha crew, I have been sold! When you join AKMI, you are not just a student or affiliate owner, you are part of a family. There is no substitute for what you will learn. The techniques are the most realistic I have seen and they work for everyone in any given situation. Sam teaches us to adapt the technique to fit the situation and one of the many things I LOVE about Alpha Krav Maga International is that when they find a better way of doing something, they change it.
Now on a business note, I have run many schools in the Arizona market over the years and have always had trouble growing my adult programs. Whether it be Kickboxing, Tae Kwon Do or Self-Defense, we not only had trouble getting people in the door; but keeping them there was another issue. Since joining AKMI, I have more than tripled my adult program, going from 22 adults in over 100 in a short amount of time. I could not be happier with my decision and the value you get for the small fee you pay monthly is FAR worth it.
With the state of the world today, the need for what we teach is evident as more and more people are flocking to the nearest school that teaches a realistic form of self-defense. Let Alpha Krav Maga International help you capitalize on this growing market and make you LOVE learning again. You won’t regret it!
– Joseph Edmondson / World Champions Alpha Krav Maga Gilbert

My name is David Eaton, Jr. and I’m the Co-owner of Alpha Krav Maga Boston South Coast located in New Bedford, MA. Prior to becoming an Alpha Krav Maga International affiliate, my school had been involved with several other organizations. While I was relatively happy with the relationship i had with these organizations, I felt like there was something missing.

It wasn’t until I became an Alpha affiliate that I realized what I was missing. I was missing that sense of family and the organization’s commitment to the success of my school. Sam Sade treated with like family the first time I met him and has been committed to the success of my school ever since. It says a lot about a CEO when he will call me just to say hello, ask how my family is doing, and ask if there is anything he can do to help my school.

Many organizations can talk about “family” and the
“brotherhood/sisterhood”  of their organization being important, but Sam applies it. Sam’s resume and experience speaks for himself, but it’s the personal qualities that make Alpha Krav Maga International special. Sam’s attention to detail and continued desire to better himself is contagious and a motivating factor for school owners like myself to emulate.

When you join Alpha Krav Maga, you automatically join a national organization of top notch Instructors with years of experience and knowledge. The list of Instructors that have helped me has been amazing! From Sam Sade, to George and Diana Buruian, to Bert Witte, to Dennis Amato and Karen Armado, to JW Wright, to Jim Klauba, to John Tiano, to Jack Marshall, to Pat Carty and the list goes on!

Becoming an Alpha affiliate was the best decision for my school and for my students. It has enabled me to provide the most realistic Krav Maga training available to my students and has given me a nationwide chain of friends that I can reach out to at any time for help, and they’ll be there for me.

David Eaton, Jr. / Alpha Krav Maga Boston South Coast

Being an Alpha Krav Maga affiliate is more than just another affiliate program for professional martial arts school owners, its a FAMILY. Trust me, call right now to get more info and then come back and read this.

Allow me to tell you a little bit about Krav Maga in the United States, Krav Maga as a fad and Alpha Krav Maga with Sam Sade.


My name is Bert Witte, i am the Owner of Buffalo Grove Martial Arts and Alpha Krav Maga Buffalo Grove in Buffalo Grove IL. I have been teaching Krav Maga since 1999 when I first was certified to become an instructor. Sam Sade was my first coach and when I started training with him I knew he was not only a top instructor in the world of Krav Maga, I also knew that he was a good person. He not only cares about what he teaches, but also ensures that you comprehend what is being taught. This dedication to his craft and my dedication to teaching quickly led us to becoming good friends.

As I continued to train with Sam in my Krav Maga career as an instructor and school owner, I not only became a better Krav Maga instructor and coach, I became a much better martial artist and self defense practitioner adding to my martial arts skills I already had and self defense knowledge.
Over the years the Krav Maga landscape in the United States saw a change. As a result of this change, many different Krav Maga organizations sprang up. At the same time, organizations became more focused on the fitness aspect of the Krav Maga style of training as a “fad”, and got away from from what Krav Maga literally means, Contact Fight or Contact Combat.
Seeing that this change was watering down the system that Sam lived and breathed, he knew an alternative needed to be developed. As I said earlier, Sam and I became friends and eventually becoming close friends. Sam came out to my location in Buffalo Grove Illinois in 2011, to conduct a seminar with many like minded Krav Maga coaches and friends from across the country, equally disenfranchised in the direction Krav Maga was being presented and taught in the current market. This seminar led us to train and share our thoughts of the current climate. Out of this event, Alpha Krav Maga was born, literally that day in my basement.
Our first group consisted of 5 schools. Here in the Chicago-land area, Connecticut and Massachusetts. Our schools were establishing a foothold in our markets and become well known for our type of Krav Maga training. This word quickly spread to other school owners who knew the allure of Krav Maga as an additional training avenue that would add credible self defense curriculum to their schools curriculum. We soon added 3 more school, then 5 more schools and then on to the present number of 30+ schools across the country. 
Our training schedule has school owners and instructors train together as a team. This environment has created friendships among our members that has been a tremendous bonus. There are no egos in the room. Everyone knows that they are there to train in something special and be a part of a greater “Family”. As we train together we also discuss trends in the markets. Share ideas on how to better ourselves and our schools. 
So, your here looking for a new program to offer your students and to generate new members for your school. Not only will you do that by becoming an Alpha Krav Maga affiliate, you will also begin to develop yourself as a better martial artist and gain a “Family” of like minded school owners.
Please feel free to contact me at 847-215-8333 if you have any questions about our great programs and family of affiliates.
– Burt Witte / Buffalo Grove Martial Arts



“This is a wonderful place, I have my 4 kids (9,7,7,5) coming here and they love it . We started with the summer camp thinking it would be something different with no intention to do Krav Maga full time, and everyone fell in love with it, even my girly girls who had no desire to do martial arts. They really encourage my kids to do their best and stay confident while still maintaining the discipline of a martial art class. It is amazing to watch them progress, I couldn’t be happier with our experience here.”

“Awesomeness in a can. Coaches are great and very nice. Great all round for me and the kiddo.”

“Our 14 year old daughter started taking classes here a year ago. I cannot speak highly enough about the the instructors and what they have done for our daughter. She walks into a room with confidence and now knows she has the strength and skill to take on any situation. As parents of a beautiful, tall, and 100 pound young lady…we find comfort in the fact she could protect herself. We’re very proud of her and excited as she progresses through the next levels. In addition to great instructors the facilities are very nice and well maintained.”

“Awesome Gilbert Martial Arts gym, very, very clean, absolutely beautiful, the instructor and coaches are very nice, and the instruction is awesome. Great place to train at.”

“We LOVE World Champions! Being a black belt myself, finding a school for our daughters after we moved to AZ was tough! We tried a few places, found Mr. Edmondson and knew right away this would be home! It’s like one big family!”

“Professional, nice, clean studio, and great coaches!!!! Luv it”

“The absolute best around. My daughter loves the classes and her instructors!”

“Since the first day my son stepped in Alpha Krav Maga, he felt confident that this was the place he wanted to be training to achieve Black Belt! Everyone is so positive but yet serious about teaching the proper techniques. Every week he looks forward to training.”

“The teachers are incredible, the facility is always clean and my son loves attending his classes. His attitude has greatly improved since starting and respect is a huge thing for our family. Love, love love Alpha Krav Maga!!!!”

“My 3 year old daughter loves going to class. The instructors are very patient and they know how to provide instructions while keeping it fun.”

“My 4 yr old son loves the time he spends there and his instructors. He enjoys showing off what he has learned and it is helping with his patience and focus. Thank you!”


“Very informative and energetic.  Useful information for every woman to have”

“Great guy, very passionate, he is teaching a program that could save lives.”

“Well worth the time and money, do it has it helps prepare you for real life situations!”

“I have never felt so confident and strong. I love these classes and learn things every class. Every class is different and I enjoy every minute. It is a great workout, and a great way to learn some practical defense!”

“We have the whole family in training here with the youngest in Taekwondo and the rest in Krav Maga and Brazilian Jiu Jitsu. The TKD is great for great for developing discipline, respect and self confidence in the kids. For older kids and adults the Krav Maga training is outstanding for real world self-defense training.”

“I started with Master Edmondson in his new Krav Maga program about a month ago and absolutely love it! The combination of many different arts rolled into one, while getting a great… and I mean GREAT workout; leaves me wanting to come back for more. I am recommending this class to all my friends. Thanks Sir!”

“Great to have the elevator plus the red man plus the partnering defense information”

“Creative learning environment, enthusiastic instruction, emphasizes the mental aspect of safety”

“Amazing, I  feel empowered!”

“Honest, humble, good at what he does”

“Awesome and thorough, take it!!”

“Great instruction, great to be prepared”

“Humble, very informative, he knows what he is saying and doing”

“Do this program, it could save your life!”

“He’s funny! Great instructor, tells it like it is.”

“Amazing. Extremely knowledgeable.”

“Great with his communication and demonstration of techniques”

“Very charismatic and informative.”

“He truly knows his stuff and cares.”

“He is very professional.  He cares a lot about what he does and it is obvious.  He’s very personable and does a great job teaching.”

“This program is empowering”


“There is Krav Maga, then there is Alpha Krav Maga, the best of the best!”


“We have three kids attending the summer camp and all three really enjoy Master Edmondson’s Training Center. After a day at camp they describe the fun activities, martial arts, and the new friends they have discovered. We initially decided to try Master Edmondson’s Summer Camp due to the boys having interest in martial arts. We were nervous about making a commitment with them being so young and the camp offered an introduction over summer. After a few weeks of seeing all the enthusiasm and smiles, the camp was the perfect introduction to a new adventure in martial arts, not just for the kids but likely the whole family. Thank you Coach Joe and team!”

“Bought the Groupon for our son and he loved camp so much that we signed him up for classes. Today was his first real class and he LOVED it!! I really like that in order to move up in belts the student must have a parent and teacher sign a form saying they are doing their work and handing in their work at school and respecting at home. I’ve never heard of that in any other karate school. We are really looking forward to seeing how far our son goes in this! It’s awesome to see him excited in more then minecraft, lol. Thank you Coach Sade for all of your hard work!!”

“I signed my daughter up for Krav about a month ago and she loves it. I also signed myself and my mother up for Krav classes and really love that too. Coach Joe is a fantastic trainer. He’s very patient and has a great sense of humor, which makes the classes so much fun.”

“This is a wonderful place, I have my 4 kids (9,7,7,5) coming here and they love it . We started with the summer camp thinking it would be something different with no intention to do TKD full time, and everyone fell in love with it, even my girly girls who had no desire to do martial arts. They really encourage my kids to do their best and stay confident while still maintaining the discipline of a martial art class. It is amazing to watch them progress, I couldn’t be happier with our experience here.”

MORE TESTIMONIALS / Self-Defense training with Master Sade

“I’m a lifer! Absolutely love it. I am in law enforcement and I have to say this is the best close quarters combat training I’ve ever received. It is 100% applicable to LEO’s daily operations. I’ve used several techniques in recent encounters and they were extremely effective. The coaches and classmates are very friendly and it feels as though you join a Krav family when you walk through the door. This is highly recommended!!”

“This gym has great instructors and great workouts. I learn something new with every class I go to!”

“Amazing class this morning. Just don’t kick low. 2 weeks in and I have seen and felt a transformation. First workout in a long, long time that I look forward to. Everyone is energetic and supportive.”

“If you like learning new techniques, working your @$$ off, and having fun all at the same time, come here!”

“Going here is the best! Everyone feels like part of the family. The coaches know everyone by name, notice when you aren’t there and truly miss you, and most importantly, are constantly pushing you and encouraging you to work your hardest AND be proud of what you have accomplished at the end of a particularly tough class. I can’t imagine my week without my regular destress sessions now!”

“Awesomeness in a can. Coaches are great and very nice. Great all round for me and the kiddo.”

“I am now very confident and I feel less vulnerable and more powerful. This was a great experience.”

More prepared, less scared, confident. I feel better prepared for real life situations.  I want to tell others what I learned and would come again to learn more.”

“I really liked learning and practicing the techniques and my favorite part was the fake fight (red man) because I could apply the techniques and I liked dealing with the adrenaline rush. It feels good knowing I can defend myself.”

“Fun, interesting, enlightening, made me feel safe, made me want to try martial arts, satisfying.”

“It was great! I know some techniques and skills needed to defend myself.”

“Loved the talking, empowerment portion, talk on bullying”

“I learned a lot of useful stuff I can use in the future to help me be more safe, thanks!”

“He made the skills easy to learn but still fun and challenging. We learned lots of different defenses, not just one.”

“Everything was about defense (S.A.F.E.) not attacking”

“The class made me feel a little bit safer, especially if something bad happens”

I learned a lot of useful information and the demonstrations showed how the skills were not hard to perform.”

“I thought that the mentality of raising awareness, your life is worth it and your life is on the line is important! And I think that it is great men and women now can really benefit from these types of classes. Thank you.”